USA Today Updates Every AI-Generated Sports Article to Correct 'Errors'

After pressing pause on its messy foray into AI-generated content, publishing giant Gannett seems to be making use of the AI effort's downtime. Gan...

September 7, 2023
4:00 AM

After pressing pause on its messy foray into AI-generated content, publishing giant Gannett seems to be making use of the AI effort's downtime. Gannett, which owns USA Today in addition to hundreds of local publications including The Arizona Republic, The Detroit Free Press, and The Tennessean, entered the internet's crosshairs last week when it was discovered that the publisher was quietly rolling out AI-generated high school sports stories in its regional newspapers. Criticism abounded. The AI-spun sports blurbs, generated by a company dubbed Lede AI and designed to sum up the scores and basic events of any given high school match-up in varying Gannett-served regions, were terrible, repetitive, and sometimes borderline illegible, clearly written by something that didn't witness the event in question.

Maggie Harrison